2021年，當時還是亞馬遜CEO的貝佐斯做了一個“激流勇退”的決定。
他宣布即將卸任CEO的職務，消息一出，令眾人都感到驚訝，畢竟當時亞馬遜正值巔峰，也被認為是世界上最成功的公司之一。
貝佐斯的這個決定也充分說明，他對亞馬遜的高管團隊很有信心，也對自己一手塑造的企業文化很有信心。
在貝佐斯執掌亞馬遜的26年中，他建立了許多原則和觀點，也被認為是亞馬遜成功的基石，后來發展成14條“領導力原則”，并且需要每個員工進行考核測試。
這14條“領導力原則”，如今也被各大頂級互聯網企業所借鑒和實踐。
以下是亞馬遜的14條領導力原則，enjoy：
Customer Obsession
簡而言之，客戶永遠是第一位的，不管發生什么。
這一點超越了所有的職責要求。從客戶的角度出發、為客戶犧牲自己的利益，實際上是說，你要愿意承擔損失以便讓客戶獲利，哪怕是違背你自己的使用條款或政策。 如果你知道自己犯了錯，要主動考慮退款，也就是說，要在客戶要求之前作出補償。
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
Ownership
領導者是主人翁。他們會從長遠考慮，不會為了短期業績而犧牲長期價值。他們不僅僅代表自己的團隊，而且代表整個公司行事。他們絕不會說“那不是我的工作”。
主人翁精神意味著兩件事：（1）總是優先考慮長期目標，而不是短期目標；（2）始終代表團隊和整個公司行事，一切都是“你的工作”。
Leaders are owners. They think long term and don"t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say "that"s not my job.
Invent & simplify
領導者期望并要求自己的團隊進行創新和發明，并始終尋求使工作簡化的方法。他們了解外界動態，從各處尋找新的創意，并且不局限于“非我發明”的觀念。
當我們開展新事物時，我們要接受被長期誤解的可能。成功的關鍵是保持簡單，為此，需要不斷創新。
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.
Are Right, A Lot
領導者在大多數情況下都能做出正確的決定。他們擁有卓越的業務判斷能力和敏銳的直覺。這個原則應該被理解為“領導者要正確決策”。
它說的不僅僅是不犯錯誤，而是要有全局觀，在必要時能夠并且愿意180度轉變態度。
Leaders are right a lot. They have strong business judgment and good instincts.
Learn and Be Curious
領導者從不停止學習，并不斷尋找機會以提升自己。領導者對各種可能性充滿好奇并付于行動加以探索。
這項原則可以說是不言而喻。領導者必須時刻努力吸收更多的知識，進行自我提升。
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
Hire and Develop the Best
領導者不斷提升招聘和晉升員工的標準。他們表彰杰出的人才，并樂于在組織中通過輪崗磨礪他們。青出于藍，冰源于水，領導者培養的也是領導者，而且他們嚴肅地對待自己育才樹人的職責。
這一點也是顯而易見，但除了要確保提高雇傭標準外，更重要是，確定雇傭關系后，你要不斷地培養員工，使他們發揮發揮出最高潛力。
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.
Insist on the Highest Standards
領導者有著近乎嚴苛的標準——這些標準在很多人看來可能高得不可理喻。領導者不斷提高標準，激勵自己的團隊提供優質產品、服務和流程。領導者會確保任何問題不會蔓延，及時徹底解決問題并確保問題不再出現。
偉大的領導者總是在提高標準，創造最優質的產品和服務。
Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and driving their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
Think Big
局限性思考只能帶來局限性的結果。領導者大膽提出并闡明大局策略，由此激發良好的成果。他們要為客戶著想，從不同的角度思考問題，探索各種可能性。
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
Bias for Action
做生意，速度至關重要。許多決定和行動是可逆的，不需要大量的研究，我們要重視有計劃的冒險。
這項原則的原理在于，由于多數錯誤并非不可挽回，所以冒險犯錯也無可厚非。因此，偉大的領導者要積極行動：快速前進，而非被分析捆住了手腳，裹足不前。
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.的22分121010
Frugality
力爭以更少的投入實現更大的產出。勤儉節約可以讓我們開動腦筋、自給自足并不斷創新。增加人力、預算以及固定支出并不會為你贏得額外加分。
這條普遍適用于所有創業公司創始人：不能毫無節制地花錢。基本上，就是用最少的錢干最多的事，在投入最小化的同時做到產出的最大化。
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.
Earn Trust of Others
領導者專注傾聽，坦誠溝通，尊重他人。領導者敢于自我批評，即便這樣做會令自己尷尬或難堪。他們并不認為自己或其團隊總是對的。領導者會以最佳領導者和團隊為標準來要求自己及其團隊。
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.
Dive Deep
領導者深入各個環節，隨時掌控細節，并經常進行審核。不遺漏任何工作。數據才是最重要的。當數據和感覺不一致時，可以質疑，但要相信數據。
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.
Have Backbone;Disagree and Commit
領導者有義務挑戰他們不認同的決定，即使這樣做會讓人不舒服。領導者要有信念，有韌性。他們不會為了凝聚力而妥協，一旦決定下來，他們就會全身心投入。
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
Deliver Results
領導者專注于業務的關鍵投入，并以滿意的質量和及時的時間交付。并且無論出現什么情況，總要找到方法克服一切困難。
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
以上就是亞馬遜的14條領導力原則，如果你能真正理解和內化，一定會對你有所受益。
本文來自微信公眾號“晏濤三壽”（ID：yantao-219），作者：晏濤，36氪經授權發布。
